“We may open earlier or close later.”ĭave March, Canyons Village Management Association director of marketing and events, said Rocket Fizz is a great addition to the area’s offerings. every day, but that may change as things develop,” he said. “When the lifts open, we’ll be open from 9 a.m.-9 p.m. but the hours will change during ski season. Rocket Fizz Soda and Candy Shop at Canyons Village is currently open from noon to 5 p.m. “Warren Buffett said, ‘Candy and alcohol are two things that are recession proof,’ and I believe that.” “I figured it was a bad time, but knew people need candy,” he said with a laugh. Pena opened his store in Vail in July 2020. “We created a website where our customers could place orders for delivery and pick up.” “Even though we shut down, we kept the workers fully employed,” he said. Pena opened his Breckenridge store in November 2019, but had to close three months later due to the coronavirus pandemic. I’m here to make enough, and as long as the lights are on and my employees are happy, that’s enough for me. “I know if my employees are happy, they will take ownership of the store,” he said. Pena said his starting wage is $16 an hour, and if employees stay for a year, he purchases ski passes for them and gives them spot bonuses. “One of the goals for starting these businesses was just to treat my employees well.” “I realized through Rocket Fizz that I could do better and treat my employees better, as well as give a better shopping experience to customers,” he said. Pena discovered the opportunity to own his own Rocket Fizz Soda and Candy Shop locations after working for two decades in big-box retail stores. In addition to candy, Rocket Fizz Soda and Candy Shop, owned locally by Adam Pena, features more than 300 types of soft drinks, including 70 different types of root beers. It’s like they are passing on the tradition.” “It’s so fun to hear them tell their kids about the candy they had when they were growing up. “The kids are always amazed by the candy, but then I see parents see the candy they grew up with,” he said. Visits from kids and their families make Pena’s day. So, when parents go out to get a beer or some wine, their kids can come to the candy shop.” “We’re under the Sundial Lodge and across the way from the Umbrella Bar. “Our store here is a little smaller than 1,000 square feet, and while it’s the smallest store I have, it’s in a great location,” he said. “We also have a whole table of Asian and European candies and fancy chocolates.”Īfter opening his stores in Colorado, Pena knew he could open a store in Park City. “We carry classics like Astro Pops, whistle pops, Necco wafers, wax bottles and all the stuff our parents would let us have when we were growing up,” he said with a laugh. In addition to the various flavors of sodas, Rocket Fizz offers more than 200 types of candy from all over the world, Pena said. That’s where the term ‘You got Moxie’ came from. “It was given to the troops in the trenches during World War I, and they would drink the Moxie because it was supposed to give them superhuman strength. “When it came out it was called an elixir, meaning it was supposed to cure cancer, blindness and things like that,” he said. One of Rocket Fizz’s drinks, Moxie Soda, was created in 1885 in Connecticut, Pena said. We’re just finishing up a deal with John Wayne’s estate to make a root beer.” “We also do a lot of licensing with celebrities and do Judge Wapner Root Beer and Farrah Fawcett Cream Sodas. “We’re the people who make the bacon soda, the cake and pie sodas,” he said. The Canyons Village store carries more than 300 types of sodas, including 70 different types of root beers alone, Pena said.
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